Google has announced a deadline of July 2018 as the date for when Chrome will begin explicitly warning users if a site is insecure.
More than 50 percent of Internet browsers worldwide are Chrome, meaning this change may have a significant impact on web publishers.
A prominent warning may affect how secure users feel and may cause some visitors to leave a site, which will negatively impacting a sites bounce rate, advertising impressions, affiliate clicks, and e-commerce sales.
A prominent warning will be shown in Chrome’s address bar, indicating that an insecure website is “Not secure.” This warning will show for all http websites.
Google’s announcement was firm about their goal to warn users of insecure sites, with the intent of further shepherding more web publishers into upgrading to HTTPS.
Should You Upgrade to HTTPS?
The long and short answer is YES. If you don’t the potential of losing 49% of your traffic and lower online rankings is worth the investment. The monetary cost for upgrading should no longer be an excuse for waiting.