Search Engine Optimization (SEO)

When people refer to SEO (search engine optimization), they almost always use it as a term to describe the unpaid, natural results of different search engines. At Synergy Marketing Solutions we take the meaning of SEO many steps further. To Synergy Marketing Solutions the description of SEO is not limited to what shows up in the "natural" search engine results. Search engine optimization includes numerous steps to achieve first page search engine rankings.

Why You Need SEO?
SEO optimizes businesses internet marketing campaigns to achieve higher natural search rankings. We analyze how users search for your product or service. We recommend mission critical keyword combinations and execute the necessary changes to position your website higher in natural search engine results. Are you visible on relevant keyword searches on the major search engines? An estimated 95% of all searches don’t go beyond the first page of a search result. We can make you visible on the first page of your businesses relevant keyword searches in the geographical area you provide these services or products whether it is local, statewide or national. We have proven results that we can show you upon request.

Why SEO Is So Important?
Search engine marketing is a very complex practice. Search engines change their algorithms, merge with each other, share content and develop new products. SEO is a changing market that needs constant attention or your website could lose its visibility and rankings. The good news is Synergy Markeging Solutions manages this process for you. We oversee changes, do continual optimization tweaking of keywords, links, content and more. The good news is that we will manage all of this for you and more. Here are some of the SEO services we offer:

Content Optimization
• Identify target keywords for optimization and updating page titles
• Review content for keyword usage and make recommendations
• Identify topics for new content development
• Identify content that can be accumulated as a long term strategy

Meta Data Optimization
• Update titles, Meta keywords and descriptions on all content pages
• Highlight keywords in visible locations of the page
• Optimize objects such as images with an alternative content
• Format keywords to weigh more by search engines

Website Structure Optimization
• Remove dynamic content or convert it into static components
• Extract text from banners and images
• Add a site map
• Minimize website items which may negatively impact ranking
• Identify, fix or remove broken links

Dynamic Content Optimization
• Code on dynamic pages to achieve Meta data optimization
• Code on dynamic pages to plant target keywords for content optimization

Google, Yahoo Sitemap
• Create and generate Google & Yahoo sitemap files to insure indexing all page URLs on Google and Yahoo.
• Periodic sitemap submissions to reflect site updates on-time
• Manage broken page links

Link Optimization
• Add and optimize internal links
• Submit websites to major portals, open directories, databases, and search engines
• Develop an external link strategy
• Define user profiles and optimize content to fit profiles
• Identify and correct negative screen design elements
• Identify and correct negative navigational elements

Website Performance Optimization
• Insert code to track campaign and keyword performance
• Generate monthly site traffic reports including keyword ranking
• Optimize performance based on monthly reports

Directory Listings, Article Submissions, Social Bookmarking
• We get you listed on directory listings related to your business and service area
• We write and submit articles to different article bases websites
• We submit you to social bookmarking sites that drive additional traffic

Are you ready for your business to grow?

If you are ready to drive new customers to your website and business, feel free to contact us to see how we can help your business grow!